Joya de Nicaragua at the IPCPR 2014 trade show
The IPCPR (International Premium Cigar & Pipe Retailers) trade show is without a doubt the biggest event in our industry. This year’s fair took place, once again, in the eclectic city of Las Vegas. Our booth was part of our US exclusive distributor’s, Drew Estate, which by the way won the “Best in Show – Large Exhibitor” recognition!
Our executive team left Estelí for a few days to be a part of it. Dr. Alejandro Martínez Cuenca (CEO & Chairman), Juan Martínez (Executive President), Mario Pérez (Sales Manager), Ivan Gutierrez (Brand Manager) and Carlos Zúñiga (Creative Director) shared with retailers, partners, providers and colleagues, while Drew Estate’s reps took the orders to fill in your favorite cigar shops and lounges with all of the Joya de Nicaragua main cigar lines that you love: Antaño 1970, Antaño Dark Corojo, Cabinetta, CyB and our newest addition to the family, Joya Red. Highly anticipated by both retailers and end consumers, it was the first time we officially showcased and shared samples of this exciting new cigar. We are very proud of the overall outcome of the show.
Lots of orders were placed and we expect cigars to reach stores everywhere at the end of this month (July 2014). Be on the lookout for these red boxes of goodies!
*We also leave you with this video on Joya Red that was part of the #DEIPCPR live coverage:
[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=mLVACXeRgIY[/youtube]