We are proud to be recognized as one of Nicaragua’s top brands by the first Edition of Top Brands Nicaragua, a book about the greatest brands in the country.


Top Brands is an English publication present in over 60 countries. Grupo Cerca owns the license for Central America, The Caribbean, and Venezuela, and recently launched the first Edition of the publication in Nicaragua.

Participation in the publication is decided by a panel of experts who recognize the brands that distinguish themselves for crafting superior products, a collaborative environment, and a creative marketing and branding execution.

Proud to Make it to the List

Joya de Nicaragua was awarded this honor based on three main factors:

Joya de Nicaragua was established in 1968, making it the very first premium handmade cigar manufacturer in Nicaragua.

  • Innovation

Joya de Nicaragua has improved their processes to be able to use tobaccos to create unprecedented premium cigars because of their flavor, complexity and strength – but mostly their ability to satisfy even the most sophisticated consumer

  • Community building

Joya de Nicaragua provides health, educational and recreational opportunities to our direct workers who handcraft their premium cigars. We also contribute to the community of Esteli by being active participants in Fe y Alegría, Un Techo para mi País, Escuela de Atención Especial de Estelí, CONANCA and Los Pipitos.


Looking to Represent the Spirit of Nicaragua and its People

Being present in over 45 countries around the globe makes Joya a brand that projects Nicaragua internationally. This has helped consumers around the world recognize Nicaragua’s main features through their involvement with the brand. For this reason Joya de Nicaragua is the most international cigar brand in Nicaragua.


For this reason, we were also chosen by Estrategia y Negocios magazine as a lovemark brand in 2015. In other words, a brand that adopts the characteristics of their land and uses it as a predominant element of their brand.

We look forward to continuing lifting Nicaragua’s spirit and the one of its people around the globe. The richness of our history and our deep relationship with our country allows us to be conscious and humbled of who we are while enabling us to talk about our experience with authenticity.