In 1968, we became the first tobacco factory to craft premium handmade cigars in Nicaragua. Today, we are present in over 50 markets and growing. We are thriving like never before, thanks to our skillful and resilient people. For us, quality is not an obligation, it is our highest commitment.

Keep Daring

It might have beaten you the first time, but that didn’t mean you stayed on the ground. Joya de Nicaragua Antaño defined the standard for full bodied Nicaraguan cigars more than 15 years ago. Joya de Nicaragua Antaño Gran Reserva carries that same character, using extra-aged select tobaccos only.

Stronger in Attitude

Modern in Spirit, fuller in Flavor and Stronger in Attitude, this cigar provides a complex smoke filled with sweet and creamy notes. Perfect for those who want more.

We Are Proud of Our Roots

A conversation with Dr. Alejandro Martínez, Owner of Joya de Nicaragua.

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A Profile on Panchita: Joya de Nicaragua’s Matriarch

Panchita is Joya de Nicaragua’s oldest worker. “My life,” she says, simply. “This place is my life. These people are my family.” There’s no better way to celebrate the first five decades of the Nicaraguan cigar industry than to recognize the people behind it all. This is why today we say: thank you, Panchita.


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