Our newest addition to the JOYA family is the “stronger in flavor and fuller in attitude” Joya Black cigar. To commemorate its incorporation into our portfolio, we held a release party in El Bunker, one of the hottest spots of Managua, Nicaragua’s capital city.
The event was aimed at contemporary smokers; friends and consumers close to the Joya brand. What can we say? It’s always great to share our passion and have a good time! It also served as a fantastic opportunity to announce our local partnership with the first craft beer of Nicaragua: Moropotente. We teamed up with them not only because their beer makes for an excellent pairing, but also because we share many of the same ideals. One of them being our continued commitment to the sustainable development of Nicaragua, and also, our hometown of Estelí.
Everyone Got a Chance to Discover Our Joya Black
We first debuted our new JOYA modern lineup at this year’s IPCPR. During the show, our Joya Black was the one who really stole the show, so much, that in fact that all of the 1,500 samples we brought to distribute among attendees were gone by the end of day two of the show.
For this reason, we decided to replicate the experience in Nicaragua. Some of our attendees were getting their first dibs at trying the newest cigar in our JOYA line, and some were just excited to get a chance to experience the already praised and highly ranked Joya Black.