Joya de Nicaragua and Drew Estate are celebrating the 50th Anniversary of TAA, and 10 years of distribution partnership by introducing the Antaño Gran Reserva Presidente, exclusively for TAA.

Five decades ago, The Tobacconist Association of America (TAA), and also, Fábrica de Tabacos Joya de Nicaragua began operations. TAA is a group of selected tobacco retailers and specialists in the US and JDN is Nicaragua’s first cigar factory in operation and the referent of what it means to be the most Nicaraguan cigar.

Dr. Cuenca’s Favorite Vitola

The Antaño Gran Reserva Presidente is Joya de Nicaragua’s chairman, Dr. Alejandro Martínez Cuenca, favorite vitola. The Presidente, is an elegant 6 3/4 x 50 box pressed cigar, an extension of the Antaño Gran Reserva.

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It uses 100% Nicaraguan tobacco matured to perfection for 5 years.  It’s a full body yet smooth, creamy and complex cigar. It showcases the unique character of Nicaraguan tobacco with refined notes of spice, leather, and wood. The brand was originally launched in 2005 as a limited edition. It was reintroduced to the market in 2017.

A Shared Celebration

“When I requested the Gran Reserva blend in the Presidente size, it immediately became my private smoke. This is by far my personal vitola and the one that I request the factory for my daily smokes,” stated Dr. Martínez Cuenca, Joya de Nicaragua’s Chairman, and CEO.

He continues: “I decided to share it only for special occasions. I can’t think of a better opportunity than this shared celebration of five decades of perseverance and companionship between TAA, its members, and Joya de Nicaragua.”

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The New Antaño Gran Reserva Presidente will be presented at the 50th TAA Convention. The event will be in Casa de Campo, La Romana in the Dominican Republic from April 29th to May 3rd.

From the Joya de Nicaragua team, Dr. Alejandro Martínez Cuenca, Chairman and CEO, and Daniel Barrios, JDN’s US Brand Manager, will present. From the Drew Estate team, Glenn Wolfson, CEO;  David Lazarus, SVP of Sales; Ike Karipides, Sales Director; Sam Morales, Director of Marketing, and Chris Stone, Business Unit Manager.

The Antaño Gran Reserva Presidente Availability 

The Antaño Gran Reserva Presidente will be available exclusively for TAA Members and it will retail at US$12.50 per stick. It will also be available in three sizes Robusto Grande Box-Pressed (5 1/2 x 52), Belicoso (6 x 54), and Gran Consul (4 3/4 x60). The 20 count box will begin shipping in May 2018.

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This special edition stick is part of Joya de Nicaragua’s 50th-anniversary celebration. Joya’s consumers all over the world are encouraged to join the celebration online by tagging their smoking experience with #KeepDaring, #JOYA50 on social media and the Drew Diplomat App.