Joya de Nicaragua was established in 1968, making it the very first premium handmade cigar manufacturer in Nicaragua. We are located in the city of Estelí, in what has come to be known as the tobacco capital of the world. Fábrica de Tabacos Joya de Nicaragua, S.A is a 100% nicaraguan owned and operated company that develops, manufactures and markets internationally renowned cigars brands.
A conversation with Dr. Alejandro Martínez Cuenca, Owner of Joya de Nicaragua.Watch the video
The history of Joya goes hand in hand with Nicaragua's evolution over the last five decades as one of the most complex and enchanting countries in Latin America.
The “Havana Tobacco Pilot Project” determines that Estelí and Condega (Northern Nicaragua) have the best lands for tobacco cultivation. Juan Francisco Bermejo and other Cubans arrive, recognize great potential in the area, and start growing Cuban tobacco seeds.
Under political pressure, J.F. Bermejo sells part of Nicaragua Cigar Co. to dictator Somoza, who takes advantage of his position to bolster Nicaraguan cigars. Besides Joya, the company produces other renowned brands such as Rosalones, The Fifty Club and Count Christopher.
9 million Joya de Nicaragua cigars are exported. Behind this effort are 600 workers. Nicaragua Cigar Co. moves to a new, modern building in the outskirts of Estelí, where it still is today. Anastasio Somoza D. and Daniel Rodríguez take over 100% of the company. On September 1978, the new factory is destroyed during the Sandinista Popular Uprising.
After the factory was rebuilt, the company becomes part of the Oscar Turcios Chavarría state run enterprise. Its former owners illicitly manage both brands, Joya de Nicaragua and Rosalones, which makes it difficult for Nicaragua Cigar Co. to sell them in the United States. To solve this crisis, brands like Montelimar and Rubén Dario are created.
The United States imposes a commercial embargo on Nicaragua, making it impossible to sell cigars in the world’s most important market. Civil war begins in Nicaragua and it severely affects the northern part of the country. Women and youngsters remain in the factory, while men fight in battlefields.
Tabacos Puros de Nicaragua S.A. recovers the Joya brand in the United States and SAG Imports starts its distribution. By the end of the year, Hurricane Mitch devastates the northern part of the country, including great extensions of tobacco crops. Hundreds of thousands of citizens, as well as the tobacco industry, suffer serious damages.
In 2009, as an acknowledgement of the great brand value of Joya de Nicaragua, Tabacos Puros de Nicaragua S.A is renamed after it. Cabinetta Serie and Antaño Dark Corojo are produced. These innovative brands heighten the attributes of Joya and enhance its broad flavor and strength. In 2011, the classic brand, Rosalones, is reactivated.
Our cigars are handcrafted by the most skilled tabaqueros using the finest tobaccos. They have been handcrafting cigars, on average for more than 28 years. The Joya process is completely human centered, with each leaf processed and every cigar rolled and cared-for by hands; it's focused on consistency and special attention to detail. All of our cigars are filled with the essence of our people; their experience and passion are what makes Joya what it is.
Our tobaccos are stored and aged between 1 and 5 years.
Each tobacco leaf is carefully selected and classified by hand according to its main characteristics such as size, texture and color, to be used in a specific cigar line.
To create each unique and special blend, we combine tobaccos in just the precise proportions. This process is know as blending.
The rolling process is done completely by hand, by pairs of workers: one bunches and the other one rolls the wrapper.
Each cigar made on our production floor is inspected by hand to guarantee that it satisfies our most demanding quality controls, and promises the finest smoking experience.
The aging process allows for the tobaccos to actually “marry and balance together” and to develop the character and distinctive flavor of each brand. The aging process lasts for around 60 days and continues throughout the life of the cigar.
Each cigar is dressed with its brand and is packaged in hand-made custom wooden boxes.
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